Paul Smith’s Pink Wall, The Global Angel Wings, and the Rainbow Wall are some of the most Instagram-worthy backgrounds in Los Angeles. Brands and businesses commission wall murals in attempt to gain free traffic on social media and bring customers into their company. By having an influencer post with thousands of followers viewing it, it makes the wall and business a larger attraction. According to the Association of National Advertisers, seventy-seven percent of millennials make a purchase both online and in-store after viewing something on Facebook and Instagram. Forty-five percent of marketers are looking to increase brand awareness via social media. In this digital age, a wall mural is an innovative way to make it big in the business world. Tamar Fox and Maddy Bream report.