Holidays that were once about tradition and connection are now dominated by consumerism. Events like Valentine’s Day, Cinco de Mayo, and St. Patrick’s Day, though rooted in history, have become major money-making opportunities. For example, 40% of Americans mistakenly believe Cinco de Mayo celebrates Mexican Independence Day, but it actually commemorates the Battle of Puebla in 1862. As commercial influence grows, it increasingly shapes how these holidays are celebrated. The commercialization of holidays is evident in spending trends. In 2025, Americans are expected to spend $27.5 billion on Valentine’s Day gifts, cards, and dining out. On St. Patrick’s Day, consumers spent $7.2 billion in 2024, primarily on food, drinks, and apparel. Restaurants and bars see major benefits from these holidays. As a result, the true meanings and traditions of these holidays have increasingly been overshadowed by commercialization.